Yes, you read that right. A staggering 1 in 7 Americans said they would leave their partner if it meant their dog could live three years longer. In a survey done by Talker Research, commissioned by pet nutrition and wellness company Spot & Tango, 1,900 U.S. dog owners yielded some interesting results.

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How Much Are Dog Owners Willing to Sacrifice?

The survey also explored what other sacrifices dog owners are willing to make to ensure their dogs live longer. Here are some of the surprising findings:

• Gen Z: 43% would give up their favorite foods for an extra three years with their dog.
• Millennials and Gen X: 41% and 42%, respectively, would forgo their beloved cup of coffee for their dog’s extended life.
• Baby Boomers: 42% would give up the pleasure of watching movies, TV shows, and reading books if it meant more time with their dog.

These sacrifices are not just limited to intangible things either. Nearly half of the dog owners surveyed (50%) said they would clone their dog if they could. Gen Z was especially eager about this, with 74% saying they’d pay for a doggy duplicate. Some pet parents were so devoted that 10% stated that money was no object when it came to cloning their dog.

Dogs Are More Than Pets, They’re Family

For most dog owners, their dogs are more than just animals; they are life partners. The bond between owners and their dogs is so strong that it impacts everyday routines and behaviors. It’s not just about feeding them and giving them a good walk—dogs have become a part of our daily lives in an unprecedented way.

What is the most common activity shared between owners and their dogs? Watching TV together. Around 70% of millennials, Gen X, and baby boomers enjoy screen time with their dogs, while 63% of Gen Z prefer to eat meals alongside their pups.

Other everyday bonding activities include:

• Cuddling and kissing: 92% of owners cuddle or kiss their dogs daily, with an average of six “smooch” sessions.
• Buying dog beds and toys: 53% of owners buy multiple beds and toys for their dogs.
• Spending quality time: 50% of dog owners take regular play breaks with their dogs.

And let’s not forget the more active roles dogs play in their owners’ lives, including being workout buddies (64%), nap partners (58%), and even brunch dates (8%).

Spending Big on Dog Health and Nutrition

Americans love their dogs, and they show it through spending. A whopping 96% of dog owners would be willing to pay extra for better-quality dog food. Gen Z pet owners were the most willing to splurge, with 31% willing to drop more than $10 per meal on their dog. Meanwhile, millennials, Gen X, and baby boomers were more reluctant to spend that much but still showed a clear preference for higher-quality meals for their pets.

Despite this love and care, veterinarians point out some blind spots in pet care. Nearly half (48%) of vets said that some owners neglect proper nutrition, while 51% noted that many pet parents skip regular checkups, and 42% overlook dental care. According to veterinarians, more routine visits, better dental care, and high-quality food are essential for a dog’s long-term health.

The Role of Preventive Care in Dog Health

It’s not just about spending money; pet owners are also taking proactive steps to keep their dogs healthy and happy. Common actions include:

• Feeding better food: 64% of dog owners are choosing higher-quality food.
• More walks: 58% of pet parents are taking their dogs on more walks.
• Adding supplements: 56% are supplementing their dog’s diet with additional health-boosting products.
• Dental care: 42% are cleaning their dog’s teeth regularly.

Veterinarians agree that preventative care and high-quality diets are the best investments for a dog’s long-term health. Dr. Stephanie Liff, a vet who works with Spot & Tango, recommends annual check-ups, routine dental care, and comprehensive cleanings to ensure dogs are in the best shape possible.

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The Changing Role of Dogs in American Households

This research paints a picture of the shifting priorities of modern-day families. With dogs increasingly becoming integral members of the family, they are reshaping how we think about relationships, spending, and even lifestyle choices. From prioritizing dog health to sacrificing personal pleasures, Americans are showing that the bond with their dogs is not only deep but also life-defining.

As the survey concludes, “investing in a dog’s health and longevity isn’t just a priority—it’s a reflection of how we define family and quality of life.” And for many, no sacrifice is too great when it comes to giving their dog a happy, healthy life.

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